Empowering performance.
Elevating partnerships.
Unlocking value.
A next-generation sports consultancy using real-time data and performance insight to help athletes, brands, and rights holders grow.
About
IMPACT Agency is a modern sports consultancy redefining how athletes, brands, and rights holders work together. Powered by technology and real-time insight, we move partnerships away from guesswork and into measurable, transparent growth.
What We Do
We operate at the intersection of talent, brands, and rights holders, turning insight into momentum and commercial growth.
For Athletes
01
Management and advice for life, not just your career
Well planned post sport transition program
Commercial brand partnerships aligned with behavioral data
Business -building & entrepreneurial guidance for long-term success
We help you maximise your career on and off the field by turning your data, brand, and mindset into long-term success
For Brands
02
Thoughtful storytelling not just product placement
Partnerships where values of the brand and the athlete are truly aligned
Behavioural data backed decisions to maximise ROI
KPI's implemented to measure impact a drive longevity
We deliver measurable, authentic, and data-validated partnerships that maximise ROI and deepen fan trust.
For Rights Holders
(Clubs, Federations, Organisers)
03
•Fan data strategy to increase lifetime value & sponsorship targeting.
•Transparent commercial rights valuation.
•Global audience expansion with localised insights.
•Performance-linked contract structures aligning incentives.
We turn your fanbase and commercial rights into scalable, sustainable revenue streams.
Market Differentiators
Behavioural Data
Decisions powered by performance, sentiment & fan engagement.
Holistic approach
Covering athlete wellness to fan economics.
Scalable pipeline
Athletes→ Brands → Rights Holders compounding growth.
Who we have worked with
Value-Up Approach Pipeline
01
Talent
Entry point through athlete performance & brand building.
02
Brands
Follow talent for authentic, data-validated partnerships.
03
Rights Holders:
Follow brands to grow asset value & commercial strategy.
Each stage compounds value and creates the next opportunity.
Our Partners
Contact Us
Sid Sutton
FOUNDER
Ben Sullivan
FOUNDER
